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Visits To Chicago's Trump Tower Are Down As Campaign Ramps Up: Foursquare

By Tanveer Ali | August 4, 2016 2:01pm
 The new sign at Trump International Hotel & Tower has stirred plenty of controversy here since it was installed last year.
The new sign at Trump International Hotel & Tower has stirred plenty of controversy here since it was installed last year.
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DNAinfo/David Matthews

CHICAGO — As Donald Trump's presidential campaign has gained momentum, traffic to his Chicago Trump Tower has declined, according to Foursquare data.

Foursquare, the tech company known for asking users to "check-in" to places they visit, released a report Thursday showing that fewer people are flocking to buildings with the Trump name, especially the biggest and best-known ones.

Chicago's second-tallest building, Trump International Hotel & Tower Chicago — along with Trump SoHo, and Trump Taj Mahal — have all seen 17 to 24 percent less foot traffic this year compared to this time last year.

"Our brand remains incredibly strong and we are very pleased with the continued performance of our businesses," a spokesperson for the Trump Organization said in a statement. "The findings cited are inconsequential to us as the site isn't a strategic or significant booking vehicle for our hotels or golf courses."

Since Trump announced his candidacy for president last year, the Chicago Trump Tower has been a target of disgust for those who dislike him. A number of people have posted photos on Instagram flipping off the tower, and another Internet campaign proposed throwing the whole building into the Chicago River.

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