Threadless T-Shirt Shop Closes as Part of Company Layoffs: Report

By Serena Dai on January 13, 2014 8:47am 

 Threadless closed its 3011 N. Broadway store as part of companywide layoffs.
Threadless closed its 3011 N. Broadway store as part of companywide layoffs.
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flickr/Threadless 365

LAKEVIEW — Threadless T-shirt shop's flagship Lakeview store has closed as part of a companywide layoff, according to Crain's Chicago Business.

The tech company laid off more than a quarter of its staff, including closing the 3011 N. Broadway store. CEO Jake Nickell told Crain's that the company will refocus on selling its user-designed T-shirts in established stores instead.

"Over the past few years, we've experimented with new and exciting ways to create meaningful, game-changing opportunities for artists," Nickell wrote in a blog post. "While some of these initiatives worked really well, others did not. Today, we stop working on some of the projects that weren’t clear winners."

Threadless's website crowdsourced T-shirt designs, and the winners were sold online and in the Lakeview store. In 2008, Inc. magazine named it "the most innovative small company in America."

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