WICKER PARK — Paper Doll — a go-to spot for quirky gifts and original greeting cards — has closed its doors after 17 years, three locations, and two shop dogs on Division Street.
The message was accompanied by a photo of their ever-present shop pug, Rhoda, and an "anchors away" caption.
"Owning Paper Doll for the past 17 years has been an amazing experience, but now we are ready for our next adventure. What will it be? Not sure yet. Maybe we’ll run off and join the circus," the Swetts said as they thanked everyone for all the love and support through the years.
The post concluded, ""We have enjoyed and appreciated the opportunity to meet so many fantastic people! We'll miss you."
The shop initially opened at 1747 W. Division St., later moving to 2048 W. Division St. About five years ago Paper Doll relocated for a third time to 2027 W. Division St.
For the past few years, Rhoda has been the friendly mascot shop dog. Prior to Rhoda, a beloved pug Maude roamed the store.
The Swetts did not immediately respond to a request for comment about the closure. The store's last post on social media was for a shelving and fixture sale on June 22.
The store's Instagram was full of comments from loyal customers.
"Noooooo!!! My favorite store in all of Chicago!" one fan commented, while another said, "What will I do?!? I love your shop too much!!!"
Kym Hinton, a Wicker Park resident, said Paper Doll was one of the few stores where you could shop with your dog.
If Hinton "wanted something for a weird occasion, like my friend finally broke up with her loser ex," she said Stacy Swett was always ready with a suggestion for the perfect card.
"I always bought cards, often randomly. I bought Mother's Day cards for my mom, sister, and niece; going away cards for friends who left the city, Christmas cards every year and "just because" cards because the selection was so great," Hinton said.
Most of all, Hinton said she will miss the friendly service.
"When I came in, she'd point out new things she thought I'd like. I'll miss that the most, probably," Hinton said.