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Maxwell Street-Inspired 'Regards To Edith' Coming To Google Building

By Stephanie Lulay | June 8, 2017 8:45am
 Chef Jared Wentworth and Heisler Hospitality will open Regards To Edith, a new restaurant inspired by the traditions of Maxwell Street, in the Google building this summer.
Chef Jared Wentworth and Heisler Hospitality will open Regards To Edith, a new restaurant inspired by the traditions of Maxwell Street, in the Google building this summer.
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Galdones Photography

FULTON MARKET — The Google building will soon be getting a new restaurant inspired by Chicago's historic Maxwell Street. 

Helmed by Michelin-starred Chef Jared Wentworth, Heisler Hospitality will open Regards To Edith in the former Smack Shack space in the 1K Fulton building, 326 N. Morgan St. The restaurant is slated to open late this summer. 

The new restaurant will celebrate the global flavors and culinary traditions of Maxwell Street and its century-old market. At Regards to Edith, Wentworth plans to put his own riffs on Maxwell classics like the pork chop sandwich, flaming Halloumi, a Vesuvio-style dish featuring octopus in place of chicken and a Matzoh ball soup with the addition of truffle oil and foie gras. 

“When we dug into the history of Maxwell Street, we came across an old photograph of Chicago heavyweight contender and fish peddler, King Levinsky, with the handwritten note, 'Regards to Edith.' We don’t know who Edith was, but the possibilities of who she might have been inspired us," Heisler partners Matt Eisler and Kevin Heisner wrote Wednesday. 

Michael McAvena, Heisler Hospitality beverage director, is crafting a drink menu with an "old school" feel, featuring unique wine and beer offerings and a special happy hour menu. 

Designed by Heisner in conjunction with Rugo Raff, Regards to Edith will feature concrete flooring, natural light, soft colors and will be broken into "cozier" sections with leather booths. The dining room will seat 100, with a dedicated bar that will include an additional 25 seats and a private dining room that will seat 22. 

Regards To Edith will open with Prairie School, a new bar inspired by Frank Lloyd Wright's work, that will also occupy the Morgan Street space. Heisler Hospitality is teaming up with Jim Meehan, founder of PDT (Please Don't Tell) in New York City to open the bar on the northeast corner of the building.

Regards to Edith will occupy 6,200 square feet — Prairie School will occupy the rest — in the 9,000-square-foot space. 

Heisler Hospitality has previously opened the West Loop's Bad Hunter, Lone Wolf and Pub Royale in Wicker Park, among other restaurants. 

Smack Shack, the "coastal and casual" seafood restaurant previously in the space, closed in February after 10 months in business. 

Sterling Bay's 1000 W. Fulton Market development is also known as the Google building, a nod to one of the building's main tenants.