UPTOWN — Ross Dress For Less in Uptown opened a day early for a "soft opening" Friday ahead of its scheduled grand opening at 9 a.m. Saturday.
Friday morning, customers were already getting a first peek inside as a "Now Open" banner hung from the building's Montrose Avenue entrance.
The clothing store at 918 W. Montrose Ave. is one of more than 20 Ross stores opening across the country Saturday, according to the brand's website.
The company signed a lease for the Uptown building in August 2015 and construction began in April 2016.
The store will be open from 9 a.m.-10:30 p.m. Mondays-Thursdays, 9 a.m.-11 p.m. Fridays-Saturdays and 9:30 a.m.-10 p.m. Sundays, according to the website.
The Dublin, Calif.-based Ross says it is the largest off-priced apparel and home fashion chain in the United States with 1,300 stores. It added 90 stores in 2016, plans to open another 80 to 90 this year, and is aiming at 2,000.
Off price stores like Ross, as well as TJ Maxx and Burlington, are poised for growth, according to RetailDrive, which covers the industry.
Among the appeal, say analysts: the "treasure hunt" nature of the stores with changing merchandise. Also, prices are marked clearly and such off-priced stores typically do not use coupons. Off mall sites make them easier to shop at than traditional retailers.
RetailDrive says that two-thirds of shoppers have shopped at an off price store.
The Ross chain was started in 1950 by Morris Ross in San Bruno, Calif.