LOGAN SQUARE — The Cards Against Humanity team continues their annual tradition of Black Friday shenanigans by literally digging themselves into a hole this year.
With some financial help from fans, of course.
The locally produced card game states that "the holidays are here, and everything in America is going really well," on their Black Friday site, aptly named holidayhole.com.
A live video of the hole being dug along with a countdown clock is front and center on the website, and the group promises that "as long as money keeps coming in, we'll keep digging."
A contributor simply gives a donation, clicks a button and the group will dig the hole for additional seconds in exchange. As of Friday night, over $63,000 has been raised, with around 35 hours left of dig time remaining.
"Where is the hole? "America. And in our hearts," the site states in a frequently asked questions section.
This isn't the first time Cards Against Humanity has mocked the post-Thanksgiving annual consumer holiday. Previously the group sold actual cow poop on Black Friday and another year they raised their prices instead of offering a sale during the notorious shopping day of deals.
Cards Against Humanity states on the site that the money raised digging the hole isn't going to charity ("Why aren't YOU giving all this money to charity? It's your money," the website says). But the company has a long history of of giving back, including donating profits from expansion packs to provide full-ride scholarships to women studying in STEM (science, technology, engineering and math) fields.
No word yet on what Cards Against Humanity plans to do with the money they raise. As they pointed out on Twitter earlier, they are simply focusing on digging this tremendous hole.
Thanks for your inquiry. No news to share. Right now we're just focusing on digging this tremendous hole in the ground. https://t.co/lcCC39nUDE
— CardsAgainstHumanity (@CAH) November 25, 2016
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