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'Chicago Epic' Campaign The Next 'I Love New York'? We're Not So Sure

By Jen Sabella | April 13, 2015 2:43pm
 The ad agency behind the push wants to make
The ad agency behind the push wants to make "Chicago Epic" as iconic as "I Heart New York."
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Choose Chicago

CHICAGO — Chicago: Second to None! Choose Chicago! Mile After Magnificent Mile! Chicago Epic?

The advertising agency behind the city's latest tourism push has VERY high hopes for the new campaign, which highlights the city's foodie spots, music fests and summer vibes.

"I think we'll make 'Chicago Epic' as famous as 'I Love New York,'" Michael Fassnacht, CEO and president of ad agency FCB Chicago told the Tribune. "That's one of our goals — we have to make this iconic."

Don't get me wrong, Chicago is very much a city out-of-towners should visit. And the video is cute (though the tough guy narration is kind of irritating), but what does "Chicago Epic" even mean?

Watch the video here:

Whatever it means, the city is taking the message far and wide: the video will air in Denver, San Francisco and eventually China, the Tribune reports.

Mayor Rahm Emanuel's office said in a statement the city hopes the first-ever national tourism campaign will help attract 55 million visitors to the city by 2020 and "fulfill the Mayor’s vision for Chicago as a global cultural center."

What do you think of "Chicago Epic"?

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