THE LOOP — UBS Tower is no more: Now, it's Cubs Tower.
The building at 1 N. Wacker Drive put up a huge Cubs "C" at the front of its logo to celebrate the team's playoff run. You can see the change at the top of the tower.
The tower will remain "Cubs Tower" throughout the Cubs' playoff run, according to UBS, a global financial services company.
UBS Tower honored the Cubs similarly last year — which might mean the change is good luck for the team, since they also won their first World Series in 108 years that season.
The Cubs and Wrigley Field are 95 percent owned by an entity controlled by a trust established for the benefit of the family of Joe Ricketts, owner and CEO of DNAinfo.com. Joe Ricketts has no direct involvement in the management of the iconic team.