RANCH TRIANGLE — Epic Burger is making room for Epic Shakes.
The Chicago-based chain has opened a shake counter exclusively at the Lincoln Park location at 1000 W. North Ave.
Epic boasts of serving a "more mindful burger," meaning all-natural and sustainable ingredients and Halal beef, and it's extending that attitude to shakes through what it calls "an entirely new collection of five giant 12-ounce vanilla-ice-cream-based milkshakes prepared in-house, the old-fashioned way."
"Epic Shakes are an ode to my Midwest roots growing up in Indiana where shakes and dairy treats were made with high-quality ingredients from the nearby farms," said owner David Friedman, a Culinary Institute of America alum who founded Epic Burger in 2008.
The chain has six outlets in the city and two more in the suburbs, but the milkshake counter is exclusive to the North Avenue location.
The five new Epic Shakes sell for $6.99, and the flavors include:
• Strawberry shortcake
• Lemon coconut
• Gimme s'mores
• Coffee & doughnuts
All Epic Burgers continue to sell classic shakes at $4.69 including vanilla, chocolate, strawberry and peanut butter.
Epic also recently declared itself cash-free, making it "speedier, safer and greener," although sticklers might argue in some ways declining cash makes it less green.