CHICAGO — Premium White Sox tickets this year are a work of art, literally.
Teaming with graphic artist Todd Radom, the Sox have recreated artwork from specific, iconic periods from the franchise's history to "preserve the look and feel of each," according to director of public relations Sheena Quinn.
"We have an incredible archive of memorabilia from White Sox history (programs, old tickets, score cards, etc.) and wanted to tip our cap to some of the amazing eras represented in the archive," Quinn said.
As teams move away from physical tickets, the White Sox go the other way -- turning their tickets into art with the help of @ToddRadom pic.twitter.com/Zk5nUIcAUN
— Darren Rovell (@darrenrovell) March 15, 2017
The artwork on tickets includes nods to the 1917 World Champions plus Sox legends Minnie Minoso, Dick Allen and Early Wynn.
Quinn said the artwork will be available to download on whitesox.com after each game and will be incorporated throughout the season. Select prints of the artwork will be available for purchase through White Sox Charities during "Sox Serve Week" this year, Quinn said.
Radom on Twitter called working with the Sox "an amazing project ... that traces the history of the franchise from 1901 forward."
Additional examples of the season tickets that I created for the @whitesox, along with exterior box. 81 pieces of art, spanning the ages pic.twitter.com/8RxJsYKKdq
— Todd Radom (@ToddRadom) March 15, 2017