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'Pumpkin Spice' Sign Teasing White Women Leads To Threats Against Protester

By Linze Rice | November 14, 2016 1:26pm
 Hannah L. created a sign protesting Donald Trump that went viral over the weekend, calling out white women's role in the 2016 presidential election results.
Hannah L. created a sign protesting Donald Trump that went viral over the weekend, calling out white women's role in the 2016 presidential election results.
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DNAinfo/Kelly Bauer

DOWNTOWN — As protests against Donald Trump continue throughout the country, at least one sign spotted in Chicago Friday calling out white women's role in the presidential election has gone viral. 

"Maybe we should add pumpkin spice to racism so white women will care," Hannah L.'s sign read as she and friends marched across the city. 

The message was sprawled across an American flag, which was purposely being held upside down as a "symbol of distress," Hannah told DNAinfo.

Images of the sign have been retweeted thousands of times and have appeared across the internet, causing a range of reactions — from support, to amusement, to calling out Hannah herself as "racist" and "sexist."

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Sexual violence also has been threatened, Hannah said.

She declined to use her full name for this story after her brother alerted her to comments about the picture regarding sexual assault toward her and others in the photo Monday morning.

Hannah, an artist who also works full time in the health care industry and commutes to the city for work, said she had been inspired to create the sign for Friday's protest after seeing a similar sign that substituted  avocados for pumpkin spice. 

The sign that inspired the pumpkin spice sign. [DNAinfo/David Matthews]

She said it was meant to be a "snarky, tongue-in-cheek" message geared toward her own demographic: white women. According to the New York Times, 53 percent of white, female voters cast ballots for Trump.

"I wanted something specifically to call out the white women who voted for Trump," Hannah said. "Myself, I do not have a college degree, I make over a certain amount of money, I am the demographic that supported Trump. I'm it. These are my people who said, 'I might not be racist, but I don't think the things he's saying about you are important enough to change my vote.'"

"I think if people are more offended by this than the things that are happening in this country, then to me that's hilarious and also kind of sad."

Hannah also said in response to reports of acts of violence and bigotry across the U.S., including a hate crime incident currently under investigation in her hometown about 70 miles west of Chicago, she is starting a new artistic endeavor called The Day 1 Project

There, Hannah said she will paint portraits of victims of violence that include their stories, in particular groups who have been targeted by Trump and his supporters during the campaign. 

"It's me calling out people of my own race. In a snarky way, I'm not going to say it was all love and flowers — it's like what the f--- is it going to take for you to set aside your own whiteness and your own privilege and actually evaluate?" she said, hoping the portraits would urge those who saw them to empathize with people who have been targeted by Trump and his supporters. "These are the 'All Lives Matter' people who can't get past their own feelings and whiteness."

Hannah said she is making more protest signs that will "pop up in Chicago," and she'll keep using her voice to advocate for others. 

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