NORTH CENTER — Half Acre's cans are giving new meaning to the phrase "bottoms up."
In its weekly newsletter, the brewery announced that thanks to a new piece of packaging equipment, the brewery is printing "canned on" dates on its beers. To learn when "liquid met aluminum," check the bottom of the can.
Is the whole "born on/canned on/drink by" detail really necessary or so much hoo-ha?
Though beer doesn't typically go "bad" in the way that, say, milk curdles, the general rule of thumb is the fresher the better.
According to the Food Republic, lagers, IPAs and wheat beers will lose their flavor faster than other brews. Heftier beers with higher alcohol content often benefit from a little aging and seldom turn "skunky:" imperial stouts, porters, barley wine, German bocks and Belgian ales.
Whether drinkers are concerned about freshness or not, Half Acre rewards folks who flip the cans.
Along with the canned-on date, the brewery is adding special messages like "You look terrific."
You know what never gets stale? A compliment.
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