LINCOLN SQUARE — How do you break the Cubs "Billy Goat" curse? You eat the goat.
Takeru Kobayashi, a six-time Nathan's Hot Dog champ, and L.A. Beast, who once consumed an entire watermelon including the rind, are joining forces with Taco In A Bag's Pat Bertoletti and Tim Brown in a bid to devour a 40-pound goat — cooked, just so we're clear here — in a single sitting.
Catch the feeding frenzy, if you can stomach it, at 7:30 p.m., Tuesday, at Taco In A Bag, 4603 N. Lincoln Ave.
Brown, who dreamed up the challenge on Monday, predicts it won't take much more than five minutes for the four to gnaw their way through the entire carcass.
And if they fail, the goat-ers become the goats.
Marketing stunt, you say?
Well obviously, Brown freely admits.
Kind of like bringing a goat to a ballgame and promoting the ensuing "curse" for 69 years, 11 months and 16 days.
Assuming one PR ploy can cancel out another, Major League Baseball had best start measuring Cubs players for their World Series rings.
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