The new ticketing method was implemented "just because of unprecedented planned interest in this exhibition," spokeswoman Elene Grotto said.
Artifacts include archival photos, original costumes, handwritten lyrics and rare performance video pulled for the first time from the David Bowie archives. Organized by the Victoria and Albert Museum in London, the exhibition will make its only U.S. stop in Chicago before kicking off the remainder of its international tour.
Bowie lovers making long-distance plans to see the exhibition of more than 300 objects associated with his 50-year career in music, film and art likely already snapped up $100 "superfan" tickets, which were available through June 10.
For locals or lower-key fans just looking to get a glimpse at the exhibition, tickets are $25 and include an assigned admission time.
The museum will extend its hours for the duration of the Bowie exhibition, opening an hour earlier, at 9 a.m., and staying open an hour later, until 6 p.m., on Saturdays and Sundays. The museum will also stay open later than the usual 6 p.m. closing time on Thursdays and Fridays, instead keeping its doors open through 8 p.m. on Thursdays and 10 p.m. on Friday nights.
Doors open 30 minutes before each ticket's entry time.
"David Bowie Is" opens Sept. 23, and will be in Chicago through Jan. 4. For ticketing questions, call the "Bowie Hotline" at 312-397-4068.
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