STREETERVILLE — Tickets are expected to go so fast for the touring "David Bowie Is" exhibition when it makes its U.S. debut at the Museum of Contemporary Art this fall that the museum expects "superfans" will jump at the chance to pay four times the general admission price for a guaranteed spot.
For the first time in its history, the museum is selling "timed tickets" to this show, allowing patrons to book a slot in advance to walk the exhibition of more than 300 objects associated with Bowie's 50-year career in music, film and art.
"We've received overwhelming demand from David Bowie's biggest fans, who want to make their arrangements early," museum spokeswoman Elena Grotto said.
Advance tickets to Museum of Contemporary Art's David Bowie exhibit are $100 and Lizzie Schiffman explains why:
For $100 instead of the general $25 admission price, "superfans" get access to a small number of pre-sale tickets available through June 10. Superfan tickets can be bought by calling the museum's David Bowie hotline at 312-397-4068, between 10 a.m.-4 p.m. Mondays to Fridays. Tickets are limited to eight per person.
Tickets go on sale to the general public on July 31, before the exhibit opens Sept. 23.
"David Bowie Is" will be in Chicago through Jan. 4.
The new ticketing method was implemented "just because of unprecedented planned interest in this exhibition," Grotto said.
The museum will also extend its hours for the duration of the Bowie exhibition, opening an hour earlier, at 9 a.m., and staying open an hour later, til 6 p.m., on Saturdays and Sundays. The museum will also stay open later than the usual 6 p.m. closing time on Thursdays and Fridays, instead keeping its doors open through 8 p.m. on Thursdays and 10 p.m. on Friday nights.
Doors open 30 minutes before each ticket's entry time.
Artifacts include archival photos, original costumes, handwritten lyrics and rare performance video pulled for the first time from the David Bowie archive, according to a release from the museum.
Organized by the Victoria and Albert Museum in London, the exhibition will make its only U.S. stop in Chicago before kicking off the remainder of its international tour.