NORTH CENTER — Neighborly is one shop that takes its name seriously.
The home accessory store is in the midst of a "Mugs for Meals" promotion, donating proceeds from one of its top-selling items to the Greater Chicago Food Depository.
Through the month of December, sales of the shop's Chicago-flag mugs (made by Intelligentsia Coffee) will translate into dollars for the food depository. The profit from each mug — retail price, $9.50 — buys 17 meals, according to Jenny Beorkrem, co-owner of Neighborly, which she opened in late 2012 with business partner Mary Beth Kapp.
Neighborly, 2003 W. Montrose Ave., sold 70 of the mugs in November and matched customers' donations. The food depository in turn matched Neighborly, for quadruple the impact and a total of 4,623 meals for Chicagoans.
The shop will also match the proceeds from all December sales of the mug.
Beorkrem is also the founder and designer of Ork Posters. Since Ork's inception in 2007, Beorkrem has donated a portion of the sale of every poster sold in-store to the food depository and Neighborhood Housing Services.
"It's just kind of something that's of value to me, to use my businesses to give back," she said.
