CHICAGO — Jewel-Osco shelved its own customer loyalty program six months ago, but is now offering a one-time discount to all soon-to-be former Dominick's shoppers willing to part with their "Fresh Values" loyalty cards.
With the closure of Chicago area Dominick's stores coming by the end of the month, Jewel-Osco is offering a one-time discount of 10 percent off to customers who retire their Dominick's "Fresh Values" cards at Jewel.
Mike Gleeson general manager of a Jewel-Osco at 1341 N. Paulina St. in Wicker Park said Monday that since the promotion launched over the weekend, "We are getting a good response from Dominick's people, it's just a one time discount when they turn in their card."
Gleeson said no tracking information is taken from the cards.
"We're just dumping the cards, just doing it to welcome our new customers," Gleeson said, adding that he believes with Dominick's stores "empty, all the groceries that are not Dominick's are going to be busier."
Allison Sperling, a spokeswoman for Jewel-Osco, said Monday that the promotion is in effect at at all 176 Chicago area Jewel-Osco stores through Dec. 31.
The promotion gives shoppers a 10 percent off their next grocery purchase, and includes only food or general merchandise. Liquor and other select items are excluded from the discount, Sterling said.
Shoppers can get the 10 percent taken off their purchase while in line at the register when the purchase is complete, or at the Customer Service desk, Sperling said.
Sperling said the program "went active Thursday," and added, "We have no access to any of the information on the cards, just using it as incentive, will destroy cards."