Saint Laurent Comes to the Gold Coast

By Lizzie Schiffman on December 17, 2012 6:44am | Updated on December 17, 2012 1:51pm

 A Saint Laurent store is expected to open in the Waldorf Astoria next fall.
A Saint Laurent store is expected to open in the Waldorf Astoria next fall.
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GOLD COAST — One of Chicago's most posh properties has announced plans to host a new, equally high-profile resident.

Saint Laurent, an outpost selling couture by high-end design house Yves Saint Laurent, is expected to open a storefront in fall 2013 on the ground floor of the city's famed Waldorf Astoria hotel. The clothier has been absent from Chicago's retail scene since losing its lease on Oak Street in early 2010.

The shop will fill 2,365 square feet of space in one of Chicago's priciest commercial districts, according to Baum Realty Group, which facilitated the lease. The new Saint Laurent space is adjacent to fellow high-fashion retailer Marc Jacobs.

Adam Secher, a principal broker at Baum Realty, said having Marc Jacobs as a neighbor is one of several factors that makes the storefront a perfect fit for Saint Laurent.

"The type of shopper that is going to Marc Jacobs is the type of shopper that is going into Hermés," located around the corner on East Oak Street, Secher said. "It's also the type of individual that might be staying in the hotel or living in the building. There's great synergy amongst the restaurants, hotels and retailers in the area."

Secher said the fashion house will likely be customizing the space between now and its fall opening date, which has not yet been announced.

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