LINCOLN PARK — Having celebrated its first anniversary quietly this summer, Prysm Nightclub is looking to invite more people to the party.
Prysm, 1543 N. Kingsbury St., is noteworthy for having no signs outside. The former Crobar and Nikki Nightclub is on a stretch of street down from the VIP's Gentleman's Club and iO Theater, across from the Whole Foods.
But inside it remains the same exclusive, high-energy dance club as ever, with a prominent disc jockey booth at center stage and another upstairs in a private party room.
"It's a Vegas-style experience," said managing partner Sean Winke. He added that the club's vibe aimed for "a Miami-style, Vegas-feel type party."
And, of course, the lack of any signs is deliberate, as Prysm seeks to establish an exclusive vibe for those in the know.
"I wouldn't say it's a speakeasy," Winke said with a laugh. "We wanted to start that way," he added, relying on "a lot of referrals" and table reservations for business.
Now, however, they're looking to expand their reach, with an industry night on Monday and "anything goes" on Thursday, ahead of the weekends when "the place is packed," Winke said.
"It's a great party after 11:30, 12 o'clock," he said, adding that with a 4 a.m. liquor license, 5 a.m. on Saturday "it's non-stop."
They bring in some of the top DJs, but even that takes a backseat, Winke said, to an emphasis on high-quality service and the overall atmosphere.
"As much as we have big names from around the world, it's about the experience," Winke said.
And as much as it has the requisite high-def, widescreen televisions, Winke said it plays down sports and in fact took a pass on the recent Mayweather-McGregor pay-per-view fight. "We're trying to focus more on nightlife than sports," he said.
