DOWNTOWN — They say a picture is worth 1,000 words, but in this case, it can be worth a year's supply of Portillo's — depending on how much you eat.
The local chain known for cake shakes and Chicago-style hot dogs is celebrating National Italian Beef Month by giving away tons of food and other prizes.
Customers can enter by taking a photo at Portillo's, tagging @portilloshotdogs and using the hashtag #MeatUpSweeps and post it to Twitter or Instagram.
Those who post photos through May 31 will be entered into a drawing to win $900 worth of prizes:
• "Free Portillo's for a year" ($700 gift card)
• Portillo's catering for up to 16 people
• Portillo's branded merchandise
Such a prize would be good for more than 120 Italian Beef sandwiches, 234 Chicago-style dogs or 150 large chocolate cake shakes. And that's before your Portillo's catered party.
Portillo's, which got its start in the '60s as a modest hot dog stand in suburban Villa Park, has two locations in Chicago: 100 W. Ontario St. and 520 W. Taylor St.
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