OLD TOWN — Chicago is getting a new way to treat hair-raising infestations of lice.
Hair Butterflies, a lice treatment center that originated in Oak Park and specializes in non-toxic products, plans to open a new outpost next month near Goose Island at 1440 N. Kingsbury Ave.
The firm shies away from the toxic over-the-counter products most parents typically use to deal with lice brought home from school or picked up elsewhere. It boasts "all-natural products that are non-toxic and 100 percent guaranteed."
"Our methods and techniques take great care, and we fully guarantee the eradication of lice and nits," said Hair Butterflies owner Edward Tare.
The store plans to open Jan. 19. But before that, it will introduce itself with a free seminar on lice detection for parents, nurses and teachers on Jan. 10, with another scheduled after the formal opening on Jan. 24. Registration is required on a first-come, first-served basis by calling 855-524-LICE or emailing firstname.lastname@example.org.
The Lincoln Park Chamber of Commerce plans to join the ribbon-cutting ceremony for the formal opening at 4 p.m. on the 19th.
"When my kids got lice, it was a nightmare," said Debbie Nelson, a chamber member. "And it seems that just when I thought I got the lice out, the other kids at school still had nits, so it kept going around. That's why I'm so relieved Hair Butterflies is opening in Lincoln Park, so I can take my kids there for head checks and their schools will use them to prevent outbreaks."
The store, of course, intends to stay in business not just by waiting for infestations to break out, but by offering preventive head checks through schools and at the new location.
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