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Logan Square To 'Celebrate' 'Aloha' Billboard's One-Year Anniversary

By Paul Biasco | April 28, 2016 8:18pm | Updated on April 29, 2016 5:45am
 The longevity of the
The longevity of the "Aloha" billboard is truly a mystery.
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DNAinfo/Paul Biasco

LOGAN SQUARE — The movie "Aloha," with lukewarm reviews when it debuted May 29, 2015, has come and gone from theaters.

But a billboard advertising the film starring Bradley Cooper and Emma Stone has continued to lord over the heart of Logan Square, its guest-who-won't-leave stamina even sparking a blog.

To mark the year of "Aloha," "fans" of the colorful billboard are planning a makeshift tiki party at the Illinois Centennial Memorial.

The celebration of the billboard starts at 2 p.m. May 29. Guests are requested to bring a covert tiki drink or two, wear a tropical print and eat snacks to honor the glorious advertisement.

The billboard has been the subject of lots of social media in the last year. There have even been some suggestions that the ad be preserved as part of Logan Square history.

The billboard is in the midst of a lengthy legal battle between its owner and the city.

The city has two pending legal cases involving the building, 2616 N. Milwaukee. The first involves the billboard, which is pending a Commission on Landmarks meeting in May, according to Mimi Simon, a spokeswoman for the Department of Buildings.

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