LOGAN SQUARE — The movie "Aloha," with lukewarm reviews when it debuted May 29, 2015, has come and gone from theaters.
But a billboard advertising the film starring Bradley Cooper and Emma Stone has continued to lord over the heart of Logan Square, its guest-who-won't-leave stamina even sparking a blog.
To mark the year of "Aloha," "fans" of the colorful billboard are planning a makeshift tiki party at the Illinois Centennial Memorial.
The celebration of the billboard starts at 2 p.m. May 29. Guests are requested to bring a covert tiki drink or two, wear a tropical print and eat snacks to honor the glorious advertisement.
The billboard has been the subject of lots of social media in the last year. There have even been some suggestions that the ad be preserved as part of Logan Square history.
The billboard is in the midst of a lengthy legal battle between its owner and the city.
The city has two pending legal cases involving the building, 2616 N. Milwaukee. The first involves the billboard, which is pending a Commission on Landmarks meeting in May, according to Mimi Simon, a spokeswoman for the Department of Buildings.
Yesterday I turned 28.5, which is the same number of years the billboard for the movie "Aloha" has been up in Logan Square.
— Emily Clouse (@partyoatmeal) April 27, 2016
Whaddya think, @rudehunch... has the Logan Square Aloha billboard achieved landmark status? pic.twitter.com/w1CNtW2rId
— Emma Farnsworth (@EmmaCFarnsworth) April 26, 2016
Will the Logan Square Aloha billboard be one of those ads we'll be fighting to preserve and restore in 50 years? pic.twitter.com/RgQczpdhJ9
— Topher McCulloch (@mugwumpian) April 14, 2016
Has the Logan Square "Aloha" billboard been added to the National Registry of Historic Places yet?
— Austin Vesely (@AustinVesely) April 6, 2016
this ridiculous ALOHA billboard has been up for about year in Logan Square pic.twitter.com/ZSO63Xq8dy
— walt twitman (@johnwilmeswords) April 1, 2016
Aloha is still very relevant in Logan Square, Chicago @andygreenwald @ChrisRyan77 pic.twitter.com/hF75MlTmmr
— Anthony (@Anphonys) March 22, 2016
Honk if you think the 'Aloha' billboard in Logan Square should be a 3,000-word Reader story. https://t.co/dBSlx2BzNA
— Chicago Reader (@Chicago_Reader) March 21, 2016
The "Aloha" billboard is still up in Logan Square.
— Stephen Sowley (@scsowley) March 20, 2016
My "the billboard for Cameron Crowe's Aloha is still up in Logan Square" joke didn't land with this Bustle writer. pic.twitter.com/u8cSiBKIRG
— Leor Galil (@imLeor) February 17, 2016
Just noticed the billboard for "Aloha" that's still up in Logan Square. I hope it stays there forever.
— Robert Mays (@robertmays) December 15, 2015
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