LINCOLN PARK — The trendy eyewear retailer Warby Parker is launching a limited-edition Chicago frame to celebrate its new shop.
The store is set to open its permanent Chicago location Saturday just a few storefronts down from the pop-up shop in Lincoln Park, which will close.
The new storefront at 851 W. Armitage Ave. will replace the pop-up Warby Parker Frame Studio.
The new Warby Parker will feature sunglasses and optical frames and will feature an on-site optometrist.
A rendering of the permanent location. (Provided)
It will be the company's first permanent store in the Midwest.
"We've fallen in love with the neighborhood's historic architecture, lively atmosphere and proximity to one of the most expansive parks in the country," the company explained in a statement announcing the new store.
To celebrate the launch, the shop is releasing a limited-edition pair of frames sold exclusively at the location.
The shop will also feature a photo booth and books from independent publishers for sale.
The shop has even created a free map of the best spots to sit and read a book around the neighborhood, highlighting some great benches, curbs and tree trunks within walking distance of the shop.
That map was illustrated by Jason Polan.
Chicago-born cartoonist Daniel Clowes' work will be displayed behind the reference desk.
The new Warby Parker location undergoing a paint job. (DNAinfo/Paul Biasco)
The existing Warby Parker pop-up is set to close. (DNAinfo/Paul Biasco)
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