Beer geeks, rejoice.
This week, Three Floyds Brewing is set to ship six-packs of Yum Yum — a new easy-drinking American Session IPA — to your friendly neighborhood craft beer store.
Until now, you could only get a pint of Yum Yum at Three Floyds Brew Pub in Munster, Indiana, where the bright, fruity brew quickly became a popular pour with regulars.
Brewery boss Nick Floyd decided it was time to shuffle the deck on his lineup of six-packs, ending the 19-year bottling run of Pride and Joy, one of Three Floyds' original beers sold in stores.
“Pride and Joy was always meant to be a cask-conditioned beer — a partially carbonated ale from a hand pump served at 50 degrees — but we put it in a bottle anyway. It’s got a lot of old-school Three Floyds fans, so it will still be around in kegs,” Floyd said.
The ever-expanding craft brewing industry played a bit part in Floyd’s decision.
“With all the new breweries coming out, we can only get two or three spots on a shelf at stores,” he said. “So, instead of looking at the same old Pride and Joy art ... Yum Yum changes things up for us.
But Yum Yum is also giving loyal drinkers a hint at what’s coming next — from experimentation with special German aromatic hops to the bright, Bollywood-inspired artwork — at his namesake brewery.
“The name Yum Yum melds the beer and the packaging. We’ve been talking with German hop growers, who are dusting off old and developing new aromatic varieties of hops, and that’s what this beer showcases,” Floyd said. “It’s American malt and German hops. You’ll be surprised you how fruity and aromatic it is.”
A tower of Yum Yum six-packs in cold storage at the brewery are set to ship on Wednesday and could hit shelves by the end of the week.
“Yum Yum got great response on draft, and I’m sure it will be a huge bottled beer,” Floyd said. “Plus, it’s something to buy during that in-between time when you can’t find Zombie Dust.”
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