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Brideside Bridesmaid Delivery Service Opens River North Boutique for Locals

 Brideside in River North opened a brick-and-mortar dress studio this week.
Brideside Opens Boutique
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RIVER NORTH — Local bridesmaid dress shopping service Brideside is making a unique leap for most tech startups by taking its business offline.

The River North-based, formerly online-only company opened a brick-and-mortar boutique this week inside the Industrious co-working office on the third floor of 320 W. Ohio St.

The boutique and showroom will be open from 9 a.m. to 8 p.m. weekdays with hourlong shopping consultations available by appointment online. Dresses and accessories bought in the boutique will be custom ordered and shipped, as has always been the case with Brideside's online orders.

"We want the bridesmaid dress shopping experience to be easy and fun," said Nicole Staple, who co-founded the company with Northwestern classmate Sonali Lamba in 2012.

"If that means coming into our studio to meet your stylist in person, we want you to have that opportunity."

Previously customers could only work with Brideside's stylists remotely via email consultations.

The studio will also provide champagne for happy hour shopping trips at no cost to customers.

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