The car service is offering one free ride to or from the two-story mega grocer (up to a $20 fare) from 3:30 p.m. until midnight. The store closes at 11 p.m.
New and existing Uber members can get the deal with the offer code CHILOVESEATALY for free fare to the store at 43 E. Ohio St., where Mayor Rahm Emanuel plans to cut the ribbon at the public opening arlier Monday afternoon.
The high-concept grocery store is modeled after the Eataly series in Italy and New York City, though the Chicago outpost is the biggest at 63,000 square feet.
"Our customers love that at the end of the day, when they walk out of here, they haven't spent more than they would have spent at their normal grocery store," Batali said at of the high-end grocer. "And they're a little tipsy."
The store's wine section features varieties bottled especially for the Chicago eatery served in-house from wooden barrels, as well as imports. Guests are encouraged to imbibe while they shop, and pairing suggestions are highlighted at the meat, fish, bread, cheese and pasta stations.
The River North complex also hopes to attract travelers and roving diners with a gelateria, Nutella-centric snack bar and Lavazza coffee shop on the ground floor.