LOGAN SQUARE — Active Transportation Alliance, a biking, walking and transit advocacy group, announced this week that it is partnering with Revolution Brewing, dubbing the Logan Square-based brewery its "preferred beer."
Revolution will be served at various alliance events, such as the Four-Star Bike & Chow and Bike Commuter Challenge (after work, of course), and will be center stage for a brand new bicycle event the group is planning for next year.
"Josh Deth [Chairman of the Party at Revolution Brewing] is a longtime bike activist and supportive of Active Trans," alliance spokesman Ethan Spotts said. "We were able to work with Josh and the good people at Revolution to come up with this partnership, so we're really excited about it because it gives an opportunity to work with Revolution and their key accounts."
"Key accounts" being other bars and restaurants that serve Revolution beer.
So at the next Four-Star Bike & Chow in September, a 35-mile ride that includes several restaurant pit stops, Revolution partners may feature a bit more prominently.
At other events, Revolution will donate beer for the alliance to sell as another way to raise money.
And as always, the group encourages "responsible consumption."
So, you know, don't drink and ride.
“Advocacy for sustainable transportation is a paramount concern,” Deth said in a press release. “Many of Revolution’s patrons and staff bike, walk and use transit, so we’re happy to partner with Active Trans to make a difference.”
The biggest development to come out of the partnership is a totally new event that Spotts said is scheduled for July 26.
"We're planning on a shorter, social bike ride or parade, 6 to 8 miles, that ends at Revolution Brewing, their brewery space on Kedzie [3340 N. Kedzie Ave.], and a party with a DJ and food trucks and, of course, Revolution beer," Spotts said. "We were kind of planning a ride like this, where it ended with a party, and the partnership with Revolution just clicked into place."
The event has no name yet, and Spotts said folks around the alliance's office are just calling it the "New Ride," but they plan to roll out a snazzy name, logo and more details in the coming weeks and months.
One thing Spotts could already say about it — "We think it's going to be a really good ride and party."