Casa Indio for the weekend of Aug. 9 has been canceled.
WICKER PARK — Pop-up retail shops are all the rage, but now touring festivals sponsored by beer companies, usually confined to a day or two, are taking advantage of vacant spaces too.
Heineken's Mexican beer brand Indio, which made its entry into the Chicago market last summer, has teamed up with Vice magazine to bring Casa Indio, a 10-day series of arts workshops and music performances, to a storefront at 1448 N. Milwaukee Ave, in Wicker Park.
Opening Thursday and running until August 17, the pop-up club, described as "a multi-functional space where art, music and culture live under the same roof," will offer performances, screen printing workshops, panel discussions and "locally-sourced munchies and Indio-stocked bars," according to a news release.
Most recently the storefront, about one block south of the Milwaukee, Damen and North avenues intersection, was used as a pop-up shop for Mishka, a street wear brand.
Indio Beer, a dark Mexican lager popular for its fruity and malty taste according to reviews, attracted criticism earlier in the summer for its unorthodox marketing techniques, including "a reverse graffiti" campaign on Dallas sidewalks. Chicago's Casa Indio is the second stop on a four-city tour.
Spokeswoman Cristina Nogueros said entry to the free, 21-and-over event requires an advance RSVP. A suggested donation of $1 will be given to the National Museum of Mexican Art, the tour's beneficiary, Nogueros said.
Casa Indio, 1448 N. Milwaukee Ave. Hours are 8 p.m. to midnight Thursday (Aug. 8, 15, 14) and 8 p.m. to 1 a.m. Friday and Saturday (August 9-10; Aug. 16-17).