WICKER PARK — Breakfast is often premeditated: People either eat "the most important meal of the day," or they don't, so at least one pancake salesman is hoping commuters in Wicker Park will plan ahead.
"Mornings are regulated for people. If you eat breakfast, you have it planned out. You kind of need to be at a place a number of times for people to get used to [seeing] you," said Kyle Masterson, 29.
After a slow inaugural week marred by rainy weather, Babycakes food truck kicked off a six-month post Tuesday at 1218 N. Milwaukee Ave. at the "Polish Triangle" intersection of Milwaukee and Ashland avenues and Division Street.
Prepared in a shared, West Side kitchen by Masterson's girlfriend and truck founder Leah Wilcox, Babycakes plans to offer several pancakes, including sweet, savory and gluten-free varieties from 7-9 a.m. on Tuesday through Thursday mornings till the end of the year.
(They may skip some days if they have a special event elsewhere. For the truck's full schedule of stops, consult its online calendar, or follow Babycakes on Twitter at @babycakestruck, or on Facebook.)
Ranging in price from $4.50 to $5, the cakes come in stacks of three, placed into a plastic container with a knife and fork and a package of syrup. The pancakes are warmed up in a food warmer in the truck, or they can be warmed up later in a microwave if your trip is a long one.
Tuesday's menu, posted to a board affixed to the bright red truck, included chocolate toffee crunch, mixed berries and cream, vegan cinnamon roll, banana brownie walnut, and sausage and cheddar.
Davis Brewer, a Logan Square resident, was cycling to his job Downtown about 8 a.m. Tuesday and said he'd "just been thinking about" what he was going to eat for breakfast when he spotted the truck.
Tucking the package of "Blueberry Dream" pancakes he purchased into his bag, Brewer said he was planning to eat the pancakes in his office in the Merchandise Mart building.
For customers needing a drink to wash down their short stack, Babycakes sells New York-based Death Wish Coffee, available for $3 per cup and billed as "the strongest coffee on earth."
Death Wish coffee is "a highly caffeinated dark roast," according to Masterson, which is "supposedly 200 percent stronger than average coffee."
In addition to the Babycakes truck, which also secured a permanent spot at the Green Exchange at 2545 W. Diversey Ave. in Logan Square from 7:30-9:30 a.m. Friday mornings, Wilcox caters private events and vends at festivals, Masterson said.