ROCKAWAY PARK — It started with an idea to turn the ubiquitous green construction fence into something beautiful, business owner Terence Tubridy said.
He, along with his business, In Good Company, and partner JBS Project Management, had just demolished the old Tubridy's bar — which was owned by his uncle — to make way for the future Rockaway Beach Hotel.
It would be months before construction re-started. And the green fence was there.
"If we're not looking to start construction until the fall, then why not do something?" he recalls thinking.
A plan to paint the fence turned into The BLVD Project, featuring more than a dozen different artists from around the city.
"It all came about in a very Rockaway way," Tubridy said. Shore Shack, the food truck at the former Dalton's restaurant, has been posted up since they opened Memorial Day weekend. Other food trucks will come in throughout the summer.
The lot's transformation comes at the start of what many hope will be a busy summer on the peninsula.
With the new ferry, which is just half a block from the beer garden, Tubridy predicts this summer will bring even more visitors.
"There are a ton of places to go to, but we could still use more," he said.
Rockapulco joins another beer garden, Liquid Bread, which also opened in time for summer.
The bar, in a lot next to Community House on Beach 101st Street, features a separate food menu — including $1 oysters every Friday from 3 until 9 p.m., and an "all you can eat" crab deal Thursdays from 3 to 9 p.m. for $33.95.
It's the sister location of Liquid Bread at Randall's Island, which are both owned by local entrepreneur and golf pro Kelley Brooke.
♦ Rockapulco, Beach 108th Street and Rockaway Beach Boulevard, Rockaway Park
♦ Liquid Bread, 101-19 Rockaway Beach Blvd., Rockaway Beach