FORT GREENE — The neighborhood's popular locally-sourced grocery store just expanded its reach.
Greene Grape Provisions recently partnered with San Francisco startup Instacart to deliver groceries — including produce from small farms, grass-fed beef, and artisanal cheeses — to the doorsteps of homes from Bay Ridge to Greenpoint.
The partnership marks an expansion for Instacart, which already delivers groceries from Whole Foods, Fairway, Coscto and Key Food to areas in Brooklyn.
"Greene Grape has done a great job of serving the Fort Greene community with sustainable foods and now they can serve a wider Brooklyn reach," Will Nichols, City Manager for Instacart, said.
The delivery area will cover part of Brooklyn including Red Hook, Sunset Park, Park Slope.
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Instacart employs hundreds of local "personal shoppers" who buy items for customers and then drive them to their doorsteps within an hour.
The whole transaction takes place on an app for smart phones or desktop computers and costs from $3.99 per delivery. Customers can also schedule deliveries in advance.
And everything in the store is fair game — minus the wine.
Bennett is excited about the partnership because it will help connect her small farmers to more customers.
"This enables our farmers get their food to market," she said. "And it makes it easier for people to do the right thing — supporting small farmers and sustainable food is now a lot more convenient."
