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96-Square-Foot DeKalb Ave. Station Space Available for $2,676 a Month

By Janet Upadhye | December 31, 2013 10:47am
 Online rental company, Storefront, listed pop-up shop space in the DeKalb Avenue train station.
DeKalb Ave subway station pop-up space
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FORT GREENE — This partnership gives new meaning to the term "underground economy."

The MTA partnered with online marketing company Storefront to provide a pop-up shop space in a former newsstand at the DeKalb Avenue stop in Fort Greene.

“Small business owners can rent retail space on a daily, weekly, and monthly basis,” Tristan Pollock, co-founder and COO of Storefront, told the Downtown Brooklyn BID. “This helps them bring down overhead costs, pop up many times throughout the year, and test out different stores, markets and locations.”

The 96-square-foot space is available to lease on a daily, weekly or monthly basis for a $2,676 per month price tag. On average, 17,791 people pass through the subway station daily, according to Storefront.

The company is currently seeking potential tenants — with an emphasis on "local makers, artists, and designers"— for the space. Newsstand operators and food/drink vendors will not be considered, according to the site.

The MTA launched the pop-up space program last July with "The Newsstand" — and independent media merchant — at the Lorimer L stop in Williamsburg. Later, Uniqlo opened a pop-up shop in the Union Square subway station and earlier this month the MTA announced six more pop-up locations including two spots in Grand Central Station, two at the 50th Street 1 train station, and one in the 61 St.-Woodside station in Queens.

The DeKalb Avenue pop-up space is currently the only rental available in Brooklyn, officials said.