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DUMBO Entrepreneurs Hope 'Points' Is Street Sign of the Future

By Janet Upadhye | June 17, 2013 7:55am
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DUMBO — Breakfast NY has done it again.

The futuristic DUMBO-based technology company creates gadgets that look retro but are actually high-tech. And their newest invention, Points, is no exception.

"Points looks as one may expect a directional sign to look... three arms pointing in different directions, each displaying text of a nearby destination," said Breakfast NY co-founder Michael Lipton in a statement. "It’s when the arms begin to rotate around towards new directions and the text begins to update that you realize you’re looking at something much more cutting-edge."

Breakfast NY's smart street sign gives passersby directions based on the time of day.

In the morning it will point out coffee and donut shops, in the afternoon it will display close-by sandwich shops and by the end of the workday it is leading people to the nearest watering hole.

It also lets people know about transit time and options, sightseeing and places to shop.

Points will be ready for rent soon and can be used in concerts, sporting events, conferences and outside transit hubs. The fully weatherproof signs can also be bought and placed permanently in any location.

The sign stands 9-feet tall and uses 16,000 LED lights, lightweight aluminum, more than 11 gears and specialized motors, and "rotary electrical interfaces" that allow the arms to spin without tangling any wires.

The rental costs will start in the low five digits, according to Mashable.

To find out more visit Points website.