The inspiration, funding, and strategic vision for DNAinfo.com come from entrepreneur and Ameritrade founder Joe Ricketts. Ricketts established DNAinfo.com on the following beliefs:

• News stories should be told by journalists who rely on facts, not spin. 
• News reporting should be useful, fun, and fearless. 
• A nimble news operation available across all digital platforms can attract viewers and make money.

A pioneer in the use of technology to reinvent a decades-old system in the financial services sector, Joe is now focused on finding new solutions to distribute news, information, and advertising with digital technology.

Joe will maintain an open dialogue with DNAinfo users, so if you have a concern or idea about our service, e-mail Joe at joe.ricketts@dnainfo.com.

In addition to DNAinfo, Joe pursues numerous ventures, including his family's acquisition of Major League Baseball's Chicago Cubs, High Plains Bison (www.highplainsbison.com), The American Film Company (www.americanfilmco.com), Jackson Fork Lodge (www.jacksonfork.com), and Opportunity Education Foundation (www.opportunityeducation.org).

Joe loves his wife of more than  40 years, his children and grandchildren, riding his motorcycle, and his iPhone.

Fun Fact: Even though Joe prefers bison to beef, he has a soft spot for the corned beef from the Carnegie and 2nd Avenue delis.