The inspiration, funding, and strategic vision for DNAinfo.com come from entrepreneur and Ameritrade founder Joe Ricketts. Ricketts established DNAinfo.com on the following beliefs:
News stories should be told by journalists who rely on facts, not spin.
News reporting should be useful, fun, and fearless.
A nimble news operation available across all digital platforms can attract viewers and make money.
A pioneer in the use of technology to reinvent a decades-old system in the financial services sector, Joe is now focused on finding new solutions to distribute news, information, and advertising with digital technology.
Joe will maintain an open dialogue with DNAinfo users, so if you have a concern or idea about our service, e-mail Joe at firstname.lastname@example.org.