Talk about a life hack.
A Brooklyn-based rapper spent four months recording his album on the display computers at the SoHo Apple Store because, in this town, all you need is a dream and some iOS recording software.
The rapper, Prince Harvey, whose album PHATASS (an acronym for "Prince Harvey at the Apple Store: SoHo") drops on July 27th, tells the Daily Beast that he took up an informal residency at Apple's SoHo retail location after his computer crashed and his external hard drive was stolen when he ran to Chinatown to buy squid before a date (as one does).
Harvey was assisted by two employees who were sympathetic to his cause. He saved his work to flash drives and trash folders to avoid losing data in the store's nightly computer wipes.
The album is pretty polished for something that was produced while dodging Apple Geniuses not in on the project. Watch the video for "Sometimes", the first single off of the album, here:
Correction: The name of Harvey's single was incorrectly identified in a previous version of the story.