Burger Joint Opens in TriBeCa's Whole Foods

By Irene Plagianos on August 1, 2014 10:13am | Updated on August 4, 2014 8:38am

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 The Whole Burger counter opened in TriBeCa on July 30, 2014.
Whole Burger Opens in TriBeCa
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TRIBECA — A burger joint has opened in TriBeCa’s Whole Foods.

The new Whole Burger counter, the first in the city, began serving made-to-order burgers at the 270 Greenwich St. grocery store this week.

Customers can choose from five $8 “signature” burger combinations — including one that comes with gruyere cheese, shiitake mushrooms, caramelized onions and truffle mayo — and they can also pick patties made from grass-fed beef, salmon, turkey, pork or beets.

Burger lovers can create their own concoctions as well, picking toppings including cheeses and sauces like chipotle-lime mayo. Bun options include brioche, whole wheat brioche, a gluten-free bun and a lettuce wrap. On the side, diners can order fries, sweet potato fries and onion rings.

For dessert there are shakes — vanilla, chocolate or strawberry, plus vegan flavors including dark chocolate, salted caramel and banana nut.

Whole Burger replaces an Indian street food counter called the Dosateria. Whole Foods did not immediately respond to a request for comment regarding the change.

"The burgers are really good," said Jay Gonzalez,26, a first-time customer. "I like Shake Shack, but these taste better, more natural, less salty, I think."

The burger counter, which launched on Wednesday, is open daily from 11 a.m. until 9 p.m.

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