$200 Perfume Evokes Scent of Hudson Yards

By Mathew Katz on April 2, 2014 6:56am 

Hudson Yards Perfume
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Bond No. 9

HELL'S KITCHEN — For $200, you too can smell like Hudson Yards.

Downtown perfumery Bond No. 9 has come up with a scent that is designed to evoke the neighborhood, which is currently a massive construction site.

The Hudson Yards fragrance is the latest in a series of concoctions based on New York City neighborhoods, including Central Park South (floral with notes of grapefruit flower and black currant buds) and Chinatown (with scents of peach blossom, patchouli and cardamom).

The Hudson Yards scent — which costs $200 for a 50 ml bottle or $285 for a 100 ml bottle —  is meant to evoke spring and new beginning with a "luminous melange" of wet petals of lily of the valley, pink pepper oil, peony buds, lychee and orange flower absolute.

"For spring 2014, we’ve finally outdone ourselves when it comes to choosing an inspiring location," the company wrote on its website.

"This time, we’ve placed our focus on a specific, genuine neighborhood that has yet to exist — or more precisely is in the process of being built right now."

The perfume's bottle doesn't look like the glassy skyscrapers soon to rise in Hudson Yards. Instead, it's an "out-and-out futuristic" bright neon green container topped with a large flower.

"When construction is completed in a few years’ time, Hudson Yards will surely set the tone and pace for the future of urban landscapes worldwide," the company wrote.

"That’s looking at the big picture. But this urban work-in-progress has already been an inspiration for us at Bond No. 9 as we created a spring 2014 offering that we sought to be all about fresh new beginnings."

Fans of the Hudson Yards smell can also buy it as a scented candle for $115, or as a body lotion for $95 to $135. They're available both online and in Bond No. 9's stores around the city

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