Popular Beauty Brand Closes Original Fort Greene Store

By Ben Fractenberg on May 3, 2012 8:44am 

FORT GREENE — Famed Fort Greene beauty brand Carol's Daughter, which was built from the ground up by a Brooklyn woman, closed its original store on South Elliot Place after more than a decade in business.

The popular, independently owned business shuttered its doors this week after opening in 1999. The hair care, skin care and beauty products line has seven stores nationally and has been promoted by celebs like Oprah Winfrey and Jada Pinkett-Smith.

"It's so hard to say goodbye to our heritage store," read a sign hanging in the window of the shop, near Dekalb Avenue, Wednesday morning. "Thank you for the years of love and support."

It was not immediately clear why the store closed, but Beverly Frazier, who owns Hair Theory on Lafayette Avenue, lamented the loss.

"I always thought it was a great store," she said. "I frequented it quite a bit."

Her daughter also said she would miss the shop.

"[It's] really sad," said Renee Frazier. "But she's got a few other stores."

Lisa Price started the line, which is named for her mother, more than 20 years ago, making butters and bath oils in her Brooklyn kitchen and selling them at craft fairs and through a small mail-order business.

Carol's Daughter now has branches in California, Georgia and Virginia and is sold in several Macy's stores nationally.

There are still two other New York City locations: The flagship store at 24 W. 125th St. and another near the original in the Atlantic Terminal on Flatbush Avenue.

A contractor who was working in the empty store Wednesday said the space will be turned into a café, selling coffee and baked goods like croissants. 

The company did not return a request for comment on the closing.

Carol's Daughter founder Lisa Price with Jay-Z in 2009.
Carol's Daughter founder Lisa Price with Jay-Z in 2009.
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Facebook/Lisa Price