Evelyn Lauder, Breast Cancer Advocate, Dies

By Tom Liddy on November 13, 2011 10:59am 

Evelyn Lauder arrives at the Whitney Gala 2004 at the Whitney Museum on October 4, 2004 in New York City.
Evelyn Lauder arrives at the Whitney Gala 2004 at the Whitney Museum on October 4, 2004 in New York City.
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Scott Wintrow/Getty Images

MANHATTAN — Evelyn Lauder — the cosmetics executive and breast cancer advocate who helped create the pink ribbon that has become the symbol of the struggle against the disease — died Saturday at her Manhattan home at 75.

Lauder, the founder of the pioneering Breast Cancer Research Foundation and senior vice president at Estee Lauder cosmetics, helped raise $350 million since 1993 to try to find a cure for the deadly ailment.

She died of complications from non-genetic ovarian cancer.

"The Breast Cancer Research Foundation mourns the loss of our visionary Founder and Chairman," the group said in a statement on its website.

"Her passionate action and determination to improve the health of women and families led her to establish BCRF.  Her single-minded dedication to finding a cure for breast cancer never wavered.

"BCRF stands in tribute to her vision and will endure through the force of her commitment, which will live forever in our hearts."

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