Fashion's Night Out Event at Chelsea Gym Not for the Weak

By Mathew Katz on September 7, 2011 6:39pm 

Fitness fashionistas will have a chance to buy stylish sweatwear at the Equinox gym in Chelsea during Fashion's Night Out
Fitness fashionistas will have a chance to buy stylish sweatwear at the Equinox gym in Chelsea during Fashion's Night Out
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flickr/Susan NYC

CHELSEA — Fashion Week typically conjures up images of thin models in elaborate, flowing gowns — but flashy gym chain Equinox is celebrating this year's Fashion's Night Out with fitness fashionistas in yoga pants and muscle shirts.

"Not For The Fashion Weak" is Equinox's foray into Fashion's Night Out, the late-night stylish shopping extravaganza that's part of Fashion Week.

The trunk show is taking place Thursday at 6 p.m. at the gym's clothing shop, at 450 W. 17th St. It will feature such high-fashion activewear brands like De Rigueur, Lululemon, Mavor Deuce, and Equinox Orange Label.

Visitors to the Equinox shop will get a free three-day trial to the club with their visit.

As one of the events that are open to the public, "Not For The Fashion Weak" is likely going to show off a different side of fashion — one that involves a little more sweat than some of the other shopping experiences in the neighborhood.

Customers hoping to have something to help them clean up a bit after their fitness-shopping experience can also head around the corner to Malin+Goetz at 177 7th Ave. Starting at 6 p.m., the hair and skin care shop is celebrating Fashion's Night Out with a Britpop DJ, complimentary refreshments, and specials on products.

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