Tiki Barber Sacked as Cycling Studio Pitchman, Reports Say
By Nina Mandell on July 14, 2010 10:45am
By Nina Mandell
MANHATTAN — A cycling fitness chain hit the newly-divorced Tiki Barber with a suit, claiming his extramarital fling with a 23-year-old intern rendered him “worthless” as their spokesman, according to multiple reports.
Tiki Barber was hired by Tricera Revolution Inc. in October 2009 to act a spokesperson for its Flywheel Sports cycling studio, a chain in Manhattan and Sag Harber. He was deemed a perfect spokesperson because he and his then-wife were “a happily married, celebrity couple who were known to attend indoor cycling classes together,” the suit said.
But with his un-family friendly affair and subsequent split from his wife, Ginny, the cycling studio’s clientele were furious with the endorsement, according to the suit.
The lawsuit is seeking to have the agreement rescinded and at least $1 million in compensatory damages, the Wall Street Journal reported.
Barber also lost his gig as a “Today” show correspondent after the news of his affair broke.
Entrance to the upscale studio go for $30 a single ride to $595 for the summer.