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Take a 3-D Apartment Tour to See the Real Estate Listing of the Future

By Amy Zimmer | September 27, 2017 7:51am
 As the technology for 3-D tours has become cheaper, more real estate agents are using virtual tours.
As the technology for 3-D tours has become cheaper, more real estate agents are using virtual tours.
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GeoCV

MANHATTAN — Real estate broker Bianca D'Alessio was taken by surprise when a woman relocating from Boston to New York called last week with an offer on a new condo in an Upper East Side building, saying she had already done a “walk through.”

D'Alessio never took the woman on a tour of the model apartment at the Gianna, at 184 E. 64th St., but the buyer felt as if she had already seen enough of space, since there’s a 3-D model of it on the building’s website.

“I received an offer based on a visual tour,” said D'Alessio, of Nest Seekers. “You can zoom in on the quality of the finishes and see the magnificent fixtures. As you’re ‘walking through,’ you can see the detailing on the closets. You can zoom in and see there’s a Toto toilet and a Sub-zero refrigerator and Wolf range.”

Offering 360-degree three-dimensional tours is taking the presentation of real estate listings to the next level, brokers said. The tours will soon become more commonplace as technology has made creating such virtual tours cheaper than ever, many believe. 

3-D listing for Nest Seeker's 184 E. 64th St. (Image courtesy of GeoCV.)

"For your client [who is selling], you want to be getting the right people through the door," said Alessio, who began incorporating 3-D listings in June. "I think it even weeds some people out. When you have this tool, it's almost their second showing, and you know they're interested as soon as they walk through."

GeoCV has been offering its services — including the 3-D tour, high-quality photos and a dollhouse-like floor plan — to brokers like D'Alessio since June. It plans to unveil a do-it-yourself kit at the end of the year for brokers to rent or buy, with a special 3-D camera that attaches to a smartphone using the company’s custom-made rotation device, explained Anton Yakubenko, GeoCV's CEO and co-founder.

It takes about an hour per 1,000 square feet to do a photo scan of an apartment and two days to turn around the finished product. The company currently charges 10 cents per square foot for its services, with a minimum of $199 per listing.

“It’s really a disruptive price for the market. It costs two or three times more from others,” Yakubenko said about other companies offering 3-D services.

His company uses "new generation" smartphones with 3-D cameras, he said, and is moving toward using a regular smartphone with a special attachment. Other companies tend to use pricey special cameras rather than smartphones.

His company is also developing an application to create virtual-reality tours of real estate listings, which new developments are increasingly using to give potential tenants a better feel for how the spaces will look when finished.

The demand for VR, Yakubenko noted, is less than the 3-D model right now, since few people have VR headsets at home to view listings. But he envisions a future where brokers have headsets in their office or can bring them to clients’ homes.

“It’s time-saving for agents and clients,” he said of the tools that can cut down on unnecessary trips to open houses.

The 3-D tours even help apartments that may need work and don’t show well in photos, he said.

“An agent was selling a townhouse needing significant renovation. He wanted buyers to understand the work involved,” Yakubenko said.

While some homes in similar condition often languish on the market, this particular townhouse, in Crown Heights, sold in a couple of weeks, he added.

D'Alessio agreed that more transparency can help apartments with potential pitfalls.

“It’s better to know what you’re walking into than be surprised,” she said.