CORONA — Foodies who plan to gorge themselves on bacon and beer at a festival this weekend at Citi Field will be met by a a few naked pigs — and one naked woman.
The People for the Ethical Treatment of Animals is planning to drive a truck billboard featuring a photo of their naked president dangling from a hook alongside slabs of pork during the Bacon and Beer Classic, which will be held this weekend.
"We're all the same," the billboard reads. "Go vegan."
"It's vital because there's something in life more important than bacon, believe it or not," PETA's president, Ingrid Newkirk, told DNAinfo.
"That's understanding and respect and not harming and slaughtering other living beings just because you want something in your mouth for five minutes or less."
It's the first time the advocacy group is targeting the specific festival, although they also drove the ad around a similar festival this month in Chicago.
The ad was shot "very, very quick" inside a butcher in Covent Gardens, London.
"It's very hard to hang from a metal hook unless you're a gymnast or something," she said.
The goal is to make people think more about the animal that ends up becoming food — whether bacon, pork chops or ham.
"Look at my flesh, it looks the same as them. Why is this appetizing? Why is this attractive to you? It isn't; it's revolting, it's violent, it's blood and guts," Newkirk said.
The ad will also be placed in phone kiosks in and around the Meatpacking District.
Newkirk said some of the festival-goers who see the ad could have a change of heart, regardless of how devoted they are to bacon.
"Even the people making fun of me or making fun of the concept and saying, 'nah, I can never give up bacon,'" she said.
"Maybe you will."