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'Salt Bae' to Open His First NYC Restaurant in Midtown, Reports Say

By Nicole Levy | February 28, 2017 11:41am | Updated on March 1, 2017 2:53pm
 No one cuts a steak as sensually as Nusret Gökçe, a.k.a. Salt Bae.
No one cuts a steak as sensually as Nusret Gökçe, a.k.a. Salt Bae.
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We'd let him generously salt our steak any day.

The Instagram sensation known as "Salt Bae" — Turkish chef Nusret Gökçe, who owns the Nusr-Et Steakhouse restaurants in Istanbul and Dubai — is reportedly opening a third location in New York City at the former site of Midtown's China Grill.

Per an Eater report, the Chinese restaurant closed its doors after 29 years in the CBS building at 60 W. 53rd St. at Sixth Avenue. (China Grill denied reports in January that Gökçe was moving into the space, according to Eater.)

It makes way for the vision of Gökçe, a man-turned-meme who mesmerized the Internet in January with not only his distinctive salt sprinkling and sensual steak handling, but his typical uniform: white V-neck T-shirt, black vest, dark shades and ponytail.


Ottoman steak 🔪

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Gökçe's Instagram account is truly NSFW food porn; note the erotic way in which he slaps a meaty slab with his knife, slides the bones out of a rib rack, and pumps his hips while slicing.

The chef appears to visualize himself not necessarily as a Casanova, but as the Godfather of grilled meats:



A post shared by Nusr_et#Saltbae (@nusr_et) on