TIMES SQUARE — A cafe that serves up cereal with “elevated” toppings is reinventing another breakfast staple.
On Tuesday, Kellogg’s NYC, at 1600 Broadway, between West 48th and 49th streets, will become the Pop-Tarts Café, offering “creative menu concepts” like Pop-Tarts Burritos, Chili Pop-Tarts Fries and Personal Pop-Tarts Pizza, Kellogg’s said in a release.
A personal Pop-Tarts pizza (Credit: Pop-Tarts Cafe)
The cafe hearkens back to another Pop-Tarts cafe that opened in the area in 2010, which dished out Pop-Tarts sushi, s'mores and cobblers. It closed in 2011, according to reports.
The cafe will also serve items like Pop-Tarts shakes, Pop-Tarts cheesecakes, and "Tarty Tacos."
“The menu reimagines Pop-Tarts in the style of shared plates, old school faves, desserts, milkshakes and snacks, all made from Pop-Tarts,” the release said.
The pop-up will be open until Sunday, Feb. 26.
