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You Can Soon Get Cheap Broadway Tix Without the Times Square Tourist Hoards

By Nicole Levy | July 29, 2016 1:51pm
 Soon, you'll be able to buy these at 50 percent off in a civilized place: Lincoln Center.
Soon, you'll be able to buy these at 50 percent off in a civilized place: Lincoln Center.
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Shutterstock/Gary Glaser

Rejoice, Broadway fans!

Soon you'll be able to snag discounted tickets not far from the Theater District without having to elbow your way through hoards of tourists in Times Square.

A pop-up TKTS booth is coming to the box office at the David Rubenstein Atrium on Broadway between 62nd and 63rd streets for three months starting Aug. 2, officials from Lincoln Center announced Thursday.

Operated by the Theater Development Fund in a partnership with Lincoln Center, the Upper West Side booth will sell discount tickets to Broadway and off-Broadway productions Tuesdays through Saturdays from noon to 7 p.m.

Next month at the atrium box office, visitors can buy same-day tickets for shows like "Fiddler on the Roof" and "Fun Home," as well as matinee tickets for both the day before and the day of. Most tickets are 50 percent off, with a service charge of $4.50 per ticket. The discounted tickets will be offered alongside those for Lincoln Center performances.

The experiment by TKTS marks an effort to entice New Yorkers who only see Broadway shows when their wide-eyed relatives are in town. 

“It will be interesting to see whether New Yorkers take advantage of a location which is not in the middle of Times Square, which we know New Yorkers don’t love,” Theater Development Fund executive director Victoria Bailey told the New York Times. “If we suddenly find there are lots of people coming to buy tickets who live in New York but are not using the booth and are not going to Broadway, that gives you something to think about.”

In addition to Times Square, there are TKTS booths at the South Street Seaport and in Downtown Brooklyn.

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