Just how many restaurant delivery services does Manhattan need?
Joining the swollen ranks this week is Amazon, now offering free delivery from 350 Manhattan restaurants through its Prime Now service.
New Yorkers with a Prime membership, which costs $99 a year, can order from restaurants like Momofuku Bar, Junior's, Bareburger, and Le Pain Quotidien for menu prices. Amazon has said it will not charge extra delivery fees and that orders should arrive within an hour after they're placed, Eater reported.
The company is muscling its way into a crowded ring where GrubHub, Maple, Caviar and OnDelivery.com are all competing for the lunch orders of hungry office workers. The market is so saturated that UberEATS discontinued its "Instant Delivery" service — which promised users curbside delivery within 10 minutes of placing their order from a menu of prix-fixé dishes provided by a rotating list of restaurants — one month after launching it in New York.
Amazon customers can order their meals via the company’s Prime Now app or website, where they can also watch the progress of their delivery in real time. The service delivers only to Manhattan at this stage.
The company first offered its restaurant delivery service in Seattle last summer. It's also available in cities like Chicago, Portland and Los Angeles.