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Post-it Note War Erupts On Canal Street

A small stretch of Canal Street is at war — and it's pretty.

Companies in buildings across the street from each other are filling their windows with Post-it notes in elaborate designs in what's become something of a colorful battle of one-upsmanship, as first reported by New York 1.

The deluge of paper window-art started on May 9, when two ad agencies, Havas Worldwide and Horizon Media — which sit across from each other on Canal Street — began exchanging some playful messages via the sticky squares. Some examples: PROM?; MARRY ME?; references to Beyonce's "Lemonade" album, such as "Becky With The Good Hair" and then the cheekier message, "SEND NUDE."

"It was a nice return to the world of analog communications — becoming a fun and organic way for us to communicate with our neighbors and further fuel our agency culture of collaboration," a Havas spokeswoman said in an email to DNAinfo New York. "But given we're in the creative business, this was not enough."


So how was your day at work? @biolumina #postitwar #windowwars #it #canalnotes #thisreallyhappened

A photo posted by Kristina (@kbostley) on between companies in buildings across the street from each other, starting with some 

Pretty soon, there was some heavy Post-it art escalation, with all sorts of characters — including Maggie and Marge Simpson, Spider-Man and the Snapchat logo ghost.

Dozens of windows in the 200 Hudson St. and 75 Varick St. buildings are now filled with the designs.

Post-it even sent along some ammunition last week when it got word of the fight.

But its not the first time Post-its have sparked a creative showdown across building lines. Over the past few years, some companies have engaged in a few little skirmishes.

And France may have been the first in the Post-it note wars back in 2011.

As for the TriBeCa battle, it remains to be seen when the battle will end. Maybe a truce will be called when all the windows are covered — or, you know, when people need to get back to work.